So, you’ve got your shiny new (or maybe not so new!) website, now you just need people to find it! Unfortunately, it’s not always as simple as launching the site, and sitting back, waiting for potential customers to come along. You need to support your website with some online marketing to help it attract visitors.
We can help you formulate a solid online marketing strategy, which will include some, if not all, of the following:
Search Engine Optimisation (SEO) is the key to being found online easily. Websites should be built with search engines in mind, to ensure they are ranked for display in search results and easily understood by the search engine’s crawlers.
Then, using keywords, you can target your audience. Simply put, when someone types keywords (what they are looking for) into a search engine (i.e. Google, Yahoo etc.), you want your company to be displayed in the results.
We will ensure your website is connected to the search engines, submit sitemaps, and can do the necessary keyword research to help your business reach your customers!
Social Media Platforms
Most of your customers will be active on one social media platform or another, whether it is Facebook, Instagram, Pinterest, or Twitter. However, many people are not subscribed to every single channel. So, in order to connect with as many customers as possible, you should have a social media presence on the platforms that they use most frequently.
We can help you decide which platforms to use, set up profiles for each, and create specific social media graphics that tie in to your brand.
Blogging is a great way to drive online traffic to your website. Search engines love fresh content, so having a blogging schedule, and creating regular, informative, high quality posts will expand the number of keywords that your website is ranked for.
Having a blog also builds relationships with your customers and encourages them to return to your website.
Using webmaster tools, we can analyse your website’s traffic, and we can tailor your content to give your readers more of what they want.
Let’s say, for example, you have ten blog posts, but only two of those posts are the ones bringing in any consistent traffic. We’ll know that in future you should add more content which focuses on the topics that people are interested in reading.
Newsletters and mailshots are a great way to keep in touch with your customers to let them know what’s new on your website. Whether that is fresh content, new products that you’re selling, or new services that you can offer them, people who have signed up to your mailing list are the ones who are most likely to return to your website. They are already your valuable customers.